Midiologias: As Leis Vencedoras do Marketing

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<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 19px;">Este vídeo vai mudar sua forma de fazer marketing! Trata-se de um conteúdo onde o consultor Al Ries fala sobre as leis vencedoras do marketing. Com elas, você vai pode entender como algumas empresas se tornaram líderes globais no segmento em que atuam. </span></span><br />
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<div class="Paragraph SCX35695541" paraeid="{463ae5bd-e315-4697-b189-9295c339bb02}{237}" paraid="1355061576" style="padding: 0px; text-align: left; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">O conteúdo é esclarecedor, pois além de explicar as teorias, o publicitário cita vários exemplos que validam as leis e mostram os resultados na prática. Neste texto, farei um resumo dos ensinamentos, mas recomendo fortemente que <a href="https://www.youtube.com/watch?v=vp4Af1xVQmQ">assistam o vídeo</a>.</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">As leis vencedoras do marketing:</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></b></div>
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<i><b><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">1 - Liderança </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></b></i></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="color: #444444; line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Para que sua marca tenha sucesso no mercado, ela precisa simplesmente<b> ser a mais conhecida e lembrada</b>. Para isso, é necessário ser o primeiro em determinado setor, mercado ou produto. Quando você é o primeiro os clientes vão reconhecer sua credibilidade e qualidade.</span><span class="EOP SCX35695541" style="color: windowtext; line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><b><span style="color: #666666;"> </span></b></span></span><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><b style="font-family: Arial, Helvetica, sans-serif; line-height: 19px;"><span style="color: #666666;">SE SUA MARCA FOR LÍDER EM ALGUMA CATEGORIA, ELA SERÁ A 1ª NA MENTE DO CONSUMIDOR</span></b><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b></div>
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<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">2 - Categoria</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
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<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Quanto não se pode ser o primeiro, as marcas <b>criam uma nova categoria para serem as primeiras</b>, por meio de uma segmentação maior de um negócio ou nich</span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">o de mercado. </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><b><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">SÓ O QUE É NOVO CONSEGUE CHAMAR A ATENÇÃO</span></b></span><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><b style="color: #666666; font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"> </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></b></div>
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<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">3 - Na mente das pessoas</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
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<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">É melhor ser o primeiro na <a href="http://www.midiologias.com/2014/01/voce-sabe-o-que-e-neuromarketing.html">mente das pessoas</a> do que ser o primeiro no mercado. Tenha um produto, empresa ou serviço com nomes fáceis de lembrar e invista em marketing para que as pessoas lembrem de sua marca.</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><b><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">SE QUISER TER GRANDE SUCESSO, NÃO SEJA SUTIL, ATAQUE!</span></b></span><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b></div>
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<i><b><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">4 - Percepção </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></b></i></div>
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<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Entenda como as pessoas veem sua empresa e invista nas características que os clientes já <a href="http://www.midiologias.com/2013/05/explicando-o-marketing-30.html">conhecem de sua marca</a>. É preciso se encaixar àquilo que está na mente das pessoas.</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">A PERCEPÇÃO DOS CLIENTES </span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">É A REALIDADE</span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">, TODO O RESTO É ILUSÃO</span></span></b><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></b></div>
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<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="font-size: large; line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">5 - Enfoque </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
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<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Seja dono de uma <b>expressão ou slogan forte na mente das pessoas</b>. Diminua o campo de atuação de seu negócio e enfoque em ter uma marca com utilidade e benefício</span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"> bem definidos na mente das pessoas. Se sua empresa investir em muitos produtos, o mercado vai te ver apenas como mais um fabricante, e não como dono de uma marca única</span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"> e especial. </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><b><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">VOCÊ NÃO REPRESENTARÁ NADA SE QUISER REPRESENTAR TUDO</span></b></span><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><b style="color: #666666; font-family: Arial, Helvetica, sans-serif;"><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></b></div>
</div>
<div class="Paragraph SCX35695541" paraeid="{4e72e6bd-6e10-4e5f-b9ef-96845b3f0e48}{125}" paraid="2027830356" style="color: windowtext; padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="EOP SCX35695541" style="font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;"><br /></span></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{4e72e6bd-6e10-4e5f-b9ef-96845b3f0e48}{166}" paraid="646523022" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">6 - Dualidade</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{4e72e6bd-6e10-4e5f-b9ef-96845b3f0e48}{181}" paraid="234161190" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Temos duas principais marcas para quase toda a variedade de produtos. Se a sua não é a primeira, trabalhe para ser a segunda mais conhecida. </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
<div class="Paragraph SCX35695541" paraeid="{4e72e6bd-6e10-4e5f-b9ef-96845b3f0e48}{181}" paraid="234161190" style="color: windowtext; padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="EOP SCX35695541" style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; line-height: 19px; margin: 0px; padding: 0px;"><br /></span></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{df0cac39-ffdc-45e6-b48c-fc4404637d90}{27}" paraid="1617070648" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">7 - Opostos </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{df0cac39-ffdc-45e6-b48c-fc4404637d90}{37}" paraid="511955126" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Para ser a segunda marca mais conhecida, reconheça seu posicionamento na segunda posição e faça tudo oposto ao que a marca número um faz. Com isso, sua marca será uma alternativa e uma opção bem diferente, mas com a mesma qualidade </span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span class="NormalTextRun SCX35695541" style="margin: 0px; padding: 0px;">e Market </span><span class="SpellingError SCX35695541" style="background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat no-repeat; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">S</span></span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span class="SpellingError SCX35695541" style="background-image: url(data:image/gif; background-position: 0% 100%; background-repeat: repeat no-repeat; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; margin: 0px; padding: 0px;">hare</span><span class="NormalTextRun SCX35695541" style="margin: 0px; padding: 0px;"> </span></span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">da marca mais lembrada. </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
<div class="Paragraph SCX35695541" paraeid="{df0cac39-ffdc-45e6-b48c-fc4404637d90}{37}" paraid="511955126" style="color: windowtext; padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="EOP SCX35695541" style="font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;"><b><i><br /></i></b></span></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{df0cac39-ffdc-45e6-b48c-fc4404637d90}{238}" paraid="1198824779" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">8- Extensão de linha</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{df0cac39-ffdc-45e6-b48c-fc4404637d90}{255}" paraid="1232288035" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Como já mencionado, quando se coloca diversos produtos no mercado, perde-se a identidade da marca.  Invista em poucos produtos com o mesmo nome, coloque nomes diferentes em variações de produtos/serviços e marcas diferentes.</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
<div class="Paragraph SCX35695541" paraeid="{df0cac39-ffdc-45e6-b48c-fc4404637d90}{255}" paraid="1232288035" style="color: windowtext; padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<div style="text-align: center;">
<span class="EOP SCX35695541" style="font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;"><br /></span></div>
</div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{aba2399b-218b-4676-b286-58eb9820731e}{144}" paraid="1840883304" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<div style="text-align: center;">
<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><b><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">QUANTO MAIS PRODUTOS E MARCAS A EMPRESA TEM, MENOS DINHEIRO ELA GANHARÁ</span></b></span><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b></div>
</div>
<div class="Paragraph SCX35695541" paraeid="{aba2399b-218b-4676-b286-58eb9820731e}{144}" paraid="1840883304" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{aba2399b-218b-4676-b286-58eb9820731e}{201}" paraid="1402131460" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<b><i><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">9 - Sinceridade</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></i></b></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{aba2399b-218b-4676-b286-58eb9820731e}{225}" paraid="130184410" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Honestidade</span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"> é a melhor política! Algumas vezes as deficiências ou diferenciações da marca podem ser usadas como diferenciadores positivos</span><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">. Seja sincero e mostre por que seu produto é diferente - alternativo - e por isso é bom. </span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
<div class="Paragraph SCX35695541" paraeid="{aba2399b-218b-4676-b286-58eb9820731e}{225}" paraid="130184410" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<div style="text-align: center;">
<b style="color: #666666; font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><br /></span></b></div>
<div style="text-align: center;">
<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span><span style="color: #666666;">ENFOQUE A PUBLICIDADE INICIAL EM UM ÚNICO PRODUTO</span><span style="color: orange;">#</span></span></b></div>
</div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{1eeb17ee-0960-4cc6-b5ff-d3be313cbca3}{157}" paraid="70199400" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<div style="text-align: center;">
<span class="EOP SCX35695541" style="color: #444444; font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;"><br /></span></div>
</div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{1eeb17ee-0960-4cc6-b5ff-d3be313cbca3}{193}" paraid="1426487362" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Pois bem, são essas as leis mencionadas no vídeo. Destaco também uma frase/ideia mencionada por Al Ries que gostei bastante:</span><span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"> </span></span></div>
<div class="Paragraph SCX35695541" paraeid="{1eeb17ee-0960-4cc6-b5ff-d3be313cbca3}{193}" paraid="1426487362" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="EOP SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;"><b><span style="color: #666666; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></span></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{463ae5bd-e315-4697-b189-9295c339bb02}{79}" paraid="438567688" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<div style="text-align: center;">
<b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b><b><span style="color: #666666;"><span class="TextRun SCX35695541" style="font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">SE UMA EMPRESA QUISER TER SUCESSO HOJE EM DIA, AS RESPOSTAS ESTÃO NO MARKETING</span></span></b><b style="font-family: Arial, Helvetica, sans-serif;"><span class="TextRun SCX35695541" style="line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><span style="color: orange;">#</span></span></b></div>
</div>
<div class="Paragraph SCX35695541" paraeid="{463ae5bd-e315-4697-b189-9295c339bb02}{79}" paraid="438567688" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="EOP SCX35695541" style="color: #444444; font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;"><br /></span></div>
</div>
<div class="OutlineElement Ltr SCX35695541" style="margin: 0px; padding: 0px; text-align: left;">
<div class="Paragraph SCX35695541" paraeid="{463ae5bd-e315-4697-b189-9295c339bb02}{177}" paraid="1209651725" style="padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="TextRun SCX35695541" style="color: #444444; font-family: "arial" , "helvetica" , sans-serif; line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR">Para ver exemplos e entender melhor as leis, assista o vídeo: </span></div>
<div class="Paragraph SCX35695541" paraeid="{463ae5bd-e315-4697-b189-9295c339bb02}{177}" paraid="1209651725" style="color: windowtext; font-family: 'Segoe UI', Tahoma, Verdana, sans-serif; padding: 0px; vertical-align: baseline; word-wrap: break-word;" xml:lang="PT-BR">
<span class="TextRun SCX35695541" style="font-family: "calibri" , sans-serif; font-size: large; line-height: 19px; margin: 0px; padding: 0px;" xml:lang="PT-BR"><br /></span></div>
</div>
<div style="text-align: left;">
<span style="font-size: large;"><iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/vp4Af1xVQmQ" width="640"></iframe></span>

</div>

9 leis fundamentais do marketing

Renan Barbosa terça-feira, março 18, 2014 Al Ries As Leis Vencedoras do Marketing Empreendedorismo Inspiração Marketing Marketing 3.0 Olha Isso

Este vídeo vai mudar sua forma de fazer marketing! Trata-se de um conteúdo onde o consultor Al Ries fala sobre as leis vencedoras do mark...

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